Anchor Marketing™ is a new, fresh and insightful conceptualization for effective promotional marketing today.
It was created by Mike Beckman, a colleague of mine and the principal at Proforma BPM. Mike has won the PEAK Award for his creative promotions and, most importantly, the loyalty of his clients.
Mike is currently writing the book but excerpts of his marketing system are currently available on his marketing Ideas blog.
Here's a short introduction to Anchor Marketing™ :
"Anchoring a message is like painting
with words, allowing those that read and hear your marketing to
associate it with a visual image. This is more powerful and allows your target to derive more meaning than just glazing over text with no link or association…"
