A recent article by the MarketingSherpa describes a case study in which an HR firm successfully converted 20% more B to B prospects to face-to-face meetings than in previous attempts. And, so far, the promotional marketing campaign paid for itself 10 times over. Promotional incentives were primarily instrumental in the firms success, but the campaign [...]
Archive for the ‘incentives’ Category
Incentive Case study: “Now that’s sweet music”
Posted in incentives on May 16, 2008 | Leave a Comment »
Golf Gift Card Program
Posted in incentives on March 23, 2008 | Leave a Comment »
This is a gift card program specifically for Pro brand name golf items and apparel you can use to give to attendees at a corporate golf event or as an incentive to reward employees. In fact, We use as it as an incentive or as a "thank you" for our clients sometimes, if they like [...]
Rewards for a Healthy New Year
Posted in incentives, workplace healthcare programs on January 11, 2008 | Leave a Comment »
Have you resolved this year to initiate, or revitalize, a workplace healthcare program for your employees? Or, let me rephrase that question this way: Why has the Dow Chemical Company introduced a healthcare index into its performance management requirements this year and set a finite goal to reduce the health risks of its global employee [...]
